レッテルを
retteruo haru

Godan Verb (ru)
Idiomatic Expression

1. to label (someone as)

自分じぶんに「できそこない」のレッテルをってきていくのはつらいことだ。
jibunni"dekisokonai"no retteruo hatte ikite iku nowa tsurai kotoda.
It's hard to live with the knowledge that you are a failure.