能書 のうが
nōgaki

Noun

1. advertising the excellence of one's wares; boasting; self-advertisement

かれ、能書 のうがきばかり立派 りっぱだけど、言 うは やす おこなうは むずかし、ってこと かってんのかなあ。
kare nōgakibakari rippadakedo iuwa yasukuokonauwa katashi' te koto wakatten nokanā
His boosterism makes it sound wonderful but I wonder if he understands how hard it's going to be to actually carry out.
Noun

2. statement of the virtues of a medicine; description of the virtues of a drug